Changing trends in Search engine optimization

Search engines were created on the World Wide Web to make it easy for users to find the web pages that would give them the information they are looking for. When the first search engines started crawling the entire internet in search of relevant information that was available on the net and listed on search results from whatever information that was found on the internet, the algorithm that was used was simple as the scope of the web was not a fathomless ocean it is becoming by the day. Search Engine Optimization then was so simple as at first it involved only submission of the URL of the website to the search engine.

Many things have now changed considerably and are continually changing every moment as millions of websites are added to the web every day and hundreds of thousands of websites vanish from the net every day. Search engine optimization is nomore simple as the number of websites that have to be scanned by the search engines have gone up exponentially and the number is rising by the day. Search engines use complex algorithms and change the logic of their search constantly so that the search results are displayed faster and are more relevant for the user who is looking for information. The search results also need to be geographically relevant as users are most often looking for local and current information. Thus search engine optimization or SEO UK is specific for local websites in the UK and will be differently by search engines as well as users.

Search engine optimization is now an ongoing process and there is a lot of effort involved to make the websites visible and ranked high on the search results. The most important factor even above all the tactics of SEO, to make the website popular is the quality of the information available on the website and its relevance to the users.

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